Dr. Por Boon Kuan
Connecting Asia’s Automotive Industry Through Recognition Platforms Dr. Por Boon Kuan is a recognised figure in the Asian automotive industry and the Organising Chairman of...
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AAA 5th edition in Thailand
Connecting Asia’s Automotive Industry Through Recognition Platforms
Dr. Por Boon Kuan is a recognised figure in the Asian automotive industry and the Organising Chairman of the Asia Automotive Award, a platform dedicated to celebrating excellence, innovation, and leadership across the region’s automotive sector. Through his leadership, the Asia Automotive Award has grown into a respected industry recognition programme, bringing together automotive manufacturers, suppliers, technology innovators, and industry professionals. The initiative aims to highlight outstanding achievements while promoting higher standards of innovation, sustainability, and business excellence within the automotive ecosystem. Dr. Por has also played a key role in expanding the award platform beyond Malaysia, including initiatives in regional hubs such as Bangkok, reflecting his vision of strengthening cross-border collaboration within Asia’s automotive industry. In addition to his role with the awards, he also served as Chief Financial Officer at AsiaAuto Venture Sdn Bhd, contributing to the development of automotive-focused events and media platforms. He holds an Industrial Doctorate in Automotive Management and has been recognised by Northwest Malaysia University College for his contributions to the industry.
“Driving the future of automotive business together”
Dr. Por Boon Kuan
Career Highlights #
Main Distribution of Kaifah lubricants in Malaysia #
Led Kaifah Sdn. Bhd., a long-established Malaysian distributor of automotive and industrial lubricants and a key partner of Shell plc, driving sustained growth and strengthening its position in the regional aftermarket supply chain.
General Manager of MSB Gold#
Serves as General Manager of MSB Gold, overseeing the distribution and market expansion of GOLD shock absorbers under MSB Global Group Berhad, strengthening the brand’s presence in Malaysia’s automotive aftermarket.
Automotive Contributions#
Founder of Asia Automotive Awards (AAA)#
The Asia Automotive Awards (AAA) is a regional recognition platform that honours excellence across all segments of the automotive industry, including manufacturing, aftermarket, technology, sustainability, motorsport, service innovation, and leadership.
With participation from multiple Asian markets, AAA highlights companies and individuals that demonstrate outstanding performance, impactful innovation, and industry leadership. Each award category is carefully evaluated by a professional judging panel, ensuring high credibility and integrity.
Vision & Thought Leadership#
To achieve greatness you not only need yourself, but also people and partners who are willing to do the same, together, greatness can be achieve. The future will always be bright when greatness is shared and achieve together.
Achievements & Recognition#
- Winner of Asia Automotive Award under category
Community involvement is essential for successful conservation. Local people, who often depend on forests for their livelihoods, play a significant role in managing these resources sustainably. Education and awareness programs help foster a sense of ownership, ensuring that forests are protected and preserved for future generations.
Engaging local communities is vital for successful conservation efforts. Since many depend on forests for their livelihoods, they are key players in sustainable resource management. Raising awareness and providing education empower these communities, fostering a shared commitment to protect forests for the future.
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